Smarter Email Logic: SalesEdge.io Now Handles Empty Fields Without Breaking Your Emails

Creating personalized emails just got easier and more reliable with SalesEdge.io. We've made a key improvement to how the system handles conditional logic in your email builder — especially when some contact fields are empty or not yet filled out.

What Was the Issue?

Previously, if you used conditional content based on a custom field (for example, showing a special message if a contact has a certain tag), those conditions would silently fail if the field was blank or not defined. This meant your dynamic content might never show up — without any warning.

What’s New

• We've enhanced how SalesEdge.io evaluates custom fields in your emails.

• Conditional logic now works even when certain fields are empty, missing, or undefined.

• This change ensures your email content appears the way you intended — no matter what data is or isn't available for a contact.

Why It Matters

• Your dynamic email content now functions more reliably, resulting in smoother and more accurate messaging.

• You won’t have to worry about missing fields causing parts of your emails to disappear unexpectedly.

• This improvement makes personalized communication simpler and more effective — even with incomplete data.

For existing SalesEdge.io users: This update is already live in your account.

Not using SalesEdge.io yet? Book a demo today to discover how it can simplify and automate your business.