Build smarter Meta ad campaigns

SalesEdge.io Now Supports Multi-Ad Set Meta Campaigns for Smarter, Scalable Ad Testing

July 31, 20252 min read

We’re excited to announce a powerful new way to manage your advertising inside SalesEdge.io! You can now create and manage multiple ad sets and ads within a single Meta (Facebook/Instagram) ad campaign, giving you more flexibility and control over your marketing strategy—all without leaving the platform.

What’s New

  • Create up to 10 ad sets within each Meta campaign—perfect for testing different audiences or placement strategies.

  • Each ad set can include up to 10 individual ads, making it easier to experiment with messaging, images, and calls-to-action.

  • The campaign structure is now organized clearly as: Campaign > Ad Set > Ad.

  • When you start a campaign, SalesEdge.io will automatically create your first ad set and ad to get you moving quickly.

  • Easily add new ad sets using the "Create Ad Set" option in your campaign menu.

  • Use quick-access menus (⋮) at both the ad set and ad levels to add, duplicate, or delete items with a click.

  • A brand-new Review screen lets you preview and toggle through each ad set and ad before publishing, so you can launch with confidence.

  • The Statistics tab now provides detailed insights—monitor performance at the campaign, ad set, and even individual ad level.

How It Works

  1. Start a new campaign (e.g., Lead Generation, Website Traffic).

  2. SalesEdge.io auto-generates one ad set and one ad by default to save you time.

  3. To expand:

    • Click on the campaign's ⋮ menu and choose Create Ad Set (up to 10 ad sets).

    • Within each ad set, use the ⋮ menu to Create Ad (up to 10 per set).

  4. Use the ⋮ menus to duplicate or delete any ad set or ad as needed.

  5. Set up:

    • Campaign-level options like objectives and special categories

    • Ad set-level settings including budgets, placements, and audience targeting

    • Ad-level creative content such as images, videos, lead forms, headlines, and call-to-action buttons

  6. Open the Review tab to browse through your setup—each ad set and ad is selectable for editing.

  7. Publish your campaign, then monitor results using the Ad Manager > Statistics view.

    • Track impressions, clicks, conversions, cost-per-click, spend, and more

    • Drill down progressively from campaign to ad set to individual ad

Why It Matters

  • Smarter testing: Quickly test different messages, offers, or target audiences to see what works best.

  • More scalable advertising: Ideal for growing businesses that want to segment their ad strategy effectively.

  • Simplified workflow: Our streamlined interface makes it easy to set up and manage even complex campaigns.

  • Detailed performance tracking: Gain insight into every level of your campaign so you can optimize intelligently.

Helpful Tips

  • All campaigns must contain at least one ad set and one ad to be published.

  • You can still duplicate or delete full campaigns directly from the Ad Manager homepage.

Want to learn more? View our step-by-step help guide


For existing SalesEdge.io users: This update is already live in your account.

Not using SalesEdge.io yet? Book a demo today to discover how it can simplify and automate your business.

Jeremy DeMerchant is the founder for SalesEdge.io and the CEO of Permission To Sell Consulting Group. His passion for helping business owners increase their sales has allowed him to help clients from Santa Monica to Singapore.

Jeremy DeMerchant

Jeremy DeMerchant is the founder for SalesEdge.io and the CEO of Permission To Sell Consulting Group. His passion for helping business owners increase their sales has allowed him to help clients from Santa Monica to Singapore.

LinkedIn logo icon
Instagram logo icon
Back to Blog