SalesEdge.io Now Delivers Accurate Reputation Scores with Smart Volume-Aware Scoring

We're excited to share a major improvement inside the Online Reputation section of your Marketing Audit Reports in SalesEdge.io — one that delivers far more accurate and insightful scoring for your client's online presence.

What Was the Issue?

Previously, even if a business had just 2–3 perfect reviews, it could score as high as 100% in the audit report. While that might look impressive on paper, it often misrepresented the business’s true credibility. This made it harder for you to demonstrate the real need for reputation-building services during your sales conversations.

Example: A business with only five 5-star Google reviews (and no Facebook presence) may have shown a 75% reputation score — suggesting they were in great shape when they actually needed support.

What’s New: Smarter, More Reliable Scoring

We’ve now rebuilt this system with volume-aware scoring. That means your reports reflect both the quality and the quantity of a business's recent reviews. Here’s how it works:

• Volume-based accuracy: A higher number of reviews boosts confidence in the score. Fewer reviews result in a lower score, even if they’re all positive.

• Platform-specific weighting: Google reviews now make up 75% of the score, and Facebook 25%. Each is evaluated independently based on its review volume.

• Fair scaling: Low-volume businesses can no longer earn a perfect 100%, making it clear where there’s room to grow.

What You’ll See in the UI

To help you confidently discuss these scores with clients or prospects, we’ve added:

• Clear volume badges like “Low Review Volume” or “High Review Volume”

• Visible sample sizes – For example, “Based on your recent 5 reviews out of 300”

• Enhanced visuals – Including new donut charts and a clean layout for better storytelling

More Opportunities to Add Value

• If a business has no Facebook profile or zero reviews, that information now appears in shared web reports. This opens the door to easy, helpful conversations about building their reputation.

• When review data is delayed, we now show an accurate "data pending" message rather than showing zero reviews — ensuring everyone sees a true picture as soon as the data arrives.

Coming Soon

We’re not stopping here. In upcoming updates, you'll also see:

• Competitor and local averages – Compare a business's review profile with similar companies in the area

• Customer sentiment summaries – Quickly identify what customers are saying in recent reviews

With these changes, you’ll be able to deliver honest, transparent insights to your clients — and open the door to more sales opportunities with credible, data-backed recommendations.

For existing SalesEdge.io users: This update is already live in your account.

Not using SalesEdge.io yet? Book a demo today to discover how it can simplify and automate your business.