Now Launch and Manage TikTok Lead Ads Directly in SalesEdge.io—All Your Campaigns, One Platform!

Reach New Leads Where They Are

You can now create, launch, and manage TikTok Lead Generation campaigns right inside the SalesEdge.io Ad Manager, alongside your Meta, Google, and LinkedIn ads. Capture leads via TikTok Instant Forms or invite potential clients to connect via direct messages—all without leaving the platform.

What’s New for You?

• TikTok integrated into your campaign builder: Build lead-generation campaigns on TikTok, just like you already do for other channels, using a familiar and simple workflow.
• Choose how you collect leads:
  • Instant Forms: Select any of your existing TikTok Instant Forms so that interested people can easily share their contact details from right within your ad.
  • Direct Messages: Invite your audience to send direct messages to your TikTok business account. Create a friendly message template with greeting and questions, or set up automated chats that gather important contact information for you.
• Flexible ad group controls: Set your own ad budget, schedule, and bidding strategy, and target the right audience based on detailed interests and behaviors.
• Engaging creative options: Upload multiple images or a video for each ad and see exactly how it will appear on TikTok before you publish.
• All your results in one place: View your TikTok campaign performance next to your other channels in SalesEdge.io’s reporting tools, saving you time and hassle.
• Simplified campaign management: Your TikTok campaigns show up in the same table as all your other campaigns. Edit, pause, resume, or duplicate them anytime with just a click.
• Easy TikTok account connection: Securely connect and manage your TikTok Business Center and ad accounts directly from your Ad Manager settings.

Getting Started Is Easy

1. In SalesEdge.io, go to Ad Manager → Settings → TikTok → Ad Accounts and select Connect account.
   
2. Next, choose Connect TikTok Lead Ads. Follow the prompts to sign in to your TikTok account and approve access.
   
3. Select your Business Center and Ad account, then hit Save.
   
4. To launch your TikTok campaign, go to Ad Manager → Campaigns → Create Campaign → TikTok → Start from scratch.
   
5. Under Ad Group, choose whether you want to collect leads via Instant Form or Direct Messages. Set your budget, schedule, and pick your target audience.
   
6. In the Ad step, select where you want prospects to land (Instant Form or Direct Message), choose your TikTok account, upload your images or video, and add your ad text and call-to-action.
   
7. Review everything and click Publish—your TikTok Lead Gen campaign is live!

Tip: If you plan to use TikTok Instant Forms, be sure to create them first in your TikTok Ads Manager so they’re available for your campaign.

Why This Update Makes a Difference

• All your paid lead generation in one platform: No more switching between different tools. Plan, launch, and track TikTok ads together with all your other campaigns in SalesEdge.io.
• Expand your reach with ease: Connect with TikTok’s active audience and target your ideal clients with advanced interest and behavior filters.
• Feel confident every step: Built-in checks alert you to missing details, unmapped forms, or unconnected accounts before you hit publish, making your campaigns smoother than ever.
• Holistic ad spend management: TikTok joins Meta, Google, and LinkedIn inside SalesEdge.io, giving you a single, organized hub for all your lead-gen investments.

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For existing SalesEdge.io users: This update is already live in your account.

Not using SalesEdge.io yet? Book a demo today to discover how it can simplify and automate your business.